I’ve always been more interested in how people do things than what they do.

I co-founded a creative studio to help ambitious tech companies find their story and make complex products easier to understand.

Written, creative-directed and edited 70+ videos and narratives for companies from early-stage startups to Series B+.

At the core, I’m an observer, dot connector, puzzle-piece fitter, meaning-maker, pedant, world-builder, and collector of words and ideas.

Most of our lives, we’re asked to compress ourselves into a one-pager, a job title, or a shiny report card so someone can decide our place in the world.

This little corner of the internet is my attempt at rejecting this framework – and telling my story my own way.

My fascination for technology, storytelling and design coalesced when I first laid my eyes and hands on the 2007 iPod Classic. It’s tactile, playful, sturdy, minimal and unmistakably original.

Scroll on to get to know me, check out my work or talk to me.