Each of these covers represents a phase of my life: experiences, obsessions, detours, lessons and little turning points that have shaped how I think, create, work and see the world.
Some are about building a business, others about finding my creative voice, learning to sell, or figuring out what makes good work meaningful.
Pick a cover and dive in.
My work revolves around understanding complex tech products and creating visual narratives for launches, product videos and brand films.
Sometimes that means finding the narrative buried inside a complex product, shaping the visual direction and editing the story until it clicks.
Other times, it means stepping back to figure out who the business is talking to, what matters to them, and how that story can be positioned to travel through its content, marketing and sales.
A selection of projects where I’ve done both: thinking through the problem and helping make the answer tangible.
i capture the in-betweens of life. people, buildings and dogs are my favorite subjects.
I’ve always been more interested in how people do things than what they do.
I co-founded a creative studio to help ambitious tech companies find their story and make complex products easier to understand. Written, creative-directed and edited 70+ videos and narratives for companies from early-stage startups to Series B+.
At the core, I’m an observer, dot connector, puzzle-piece fitter, meaning-maker, pedant, world-builder, and collector of words and ideas.
Most of our lives, we’re asked to compress ourselves into a one-pager, a job title, or a shiny report card so someone can decide our place in the world.
This little corner of the internet is my attempt at rejecting this framework – and telling my story my own way.
My fascination for technology, storytelling and design coalesced when I first laid my eyes and hands on the 2007 iPod Classic. It’s tactile, playful, sturdy and unmistakably original!
Click on Menu to scroll through my story, work, or to connect with me <3
Edits, films, and work in motion. (Paste your YouTube/Vimeo links and I’ll wire the thumbnails — videos open in a new tab.)